You want to grow an engaged email list but feel stuck at the starting line.
You know email is important, but you're not sure what to send, how to set it all up, or how to attract the right people.
You love the idea of having a loyal community, but worry it means creating content constantly just to get signups.
You’ve got valuable knowledge (or offers!), but the tech side of opt-ins and automations makes you want to give up before you begin.
You're tired of vague advice, you want a simple, practical system that actually works.
If you’re nodding, you’re in the right place.
Introducing:
This course gives you the clarity, tools, and confidence to grow a valuable email list, even if you’re not techy, don’t have a product yet, and feel unsure where to begin.
With 15+ years of building digital businesses, I’ve used email to sell products, grow communities, and fund a freedom-led lifestyle. Now I’ll show you how to do the same.
You’ll learn how to:
✅ Create a lead magnet that attracts the right people
✅ Build a simple opt-in funnel using beginner-friendly tools
✅ Write a welcome sequence that builds trust and connection
✅ Start growing your list without relying on ads or algorithms
✅ Turn your list into income through products, services, or affiliate offers
Hi, I’m Jo Barnes. Over the last 15 years, I’ve built multiple six and seven-figure online businesses while travelling the world, and today I run a global brand helping 50+ solopreneurs and nomads fund their freedom.
But I didn’t start with a list, a funnel, or a clue. I started with a laptop, a story, and a desire to help, probably much like where you are right now.
After trying every platform under the sun, one thing remains true: your email list is the single most valuable asset you can build online. It gives you direct access to your audience, the freedom to create on your terms, and the ability to earn without relying on trends or algorithms.
In this course, I’ll walk you through the exact process I use to build, grow, and monetise email lists, so you can stop overthinking and start growing your own freedom-first business today.
Immediate Access - Start building your list today, your first opt-in page could be live by tonight.
Made for Time-Strapped Solopreneurs - You don’t need hours a day, just a clear, focused plan you can stick to.
Step-by-Step + AI Support - From your lead magnet to your welcome emails, I’ll walk you through it all, with helpful ChatGPT prompts along the way.
Clarity & Confidence – Know exactly what to offer, how to set it up, and what to send
Momentum – Start showing up and growing your list consistently, without tech stress
Income Potential – Build a valuable audience you can serve, support, and sell to over time
This is a self-paced course with lifetime access.
You can dive in whenever suits you, binge-watch the whole thing, or work through it bit-by-bit at your own pace. You’ll get access to all the videos, exercises, and downloads the moment you sign up.
Start today, and by the end of the day you could be well on your way to building a travel-funding Substack newsletter!
If you decide the course isn’t for you, no worries. Just send me a quick email within 30 days and I’ll refund you in full — no questions, no fuss.
I want you to feel confident saying yes, knowing there’s nothing to lose and everything to gain.
You’ll be joining a growing network of 50+ solopreneurs & nomads who’ve chosen freedom, possibility, and a life on their own terms.
Your next chapter is waiting, and it starts the moment you say let’s go.
My mission is to help as many 50+ freedom seekers as possible achieve their dreams, live their best lives, and create a sustainable, flexible income that funds a life of travel, purpose, and joy.
Why? Because I’ve seen firsthand how the freedom that comes with travel and choice keeps us young, vital, and full of life.
It expands your mind, lifts your spirit, and connects you with the world in ways you never imagined.
And I believe the more of us out there living freely, kindly, and with purpose, the better the world becomes.
Don't let another day pass by wondering "what if."
Take the first step now towards a life of freedom, purpose, and adventure.
Enroll Now and Start Your Journey Today!
You've got questions. I've got answers.
Nope! I walk you through the setup from scratch, including how to choose the right platform, create your first lead magnet, and build your opt-in page. Whether you’re brand new or switching tools, this course will guide you step-by-step.
Yes! Everything is explained in clear, simple language with screen-share walkthroughs. If you can copy and paste, you can build your list. I even show you how to use AI tools to write faster and get past blank-screen panic.
You will by the end of this course. I help you brainstorm the perfect lead magnet for your niche, show you how to build it quickly, and guide you through the full funnel setup so you’re ready to start collecting subscribers, even if you're starting from scratch.
Of course! While the course is designed with 50+ solopreneurs and nomads in mind, the strategies apply to anyone wanting to build a purposeful email list without wasting time or tech headaches. If you’re a beginner who wants a clear, actionable system, this is for you.
The course is self-paced and entirely online. As soon as you enroll, you’ll get instant access to all the video lessons, downloadable resources, and bonuses. You can watch on desktop, tablet, or mobile at anytime that suits you.
You get lifetime access. That means you can revisit the content anytime, rewatch lessons, and move at your own speed. There’s no expiry, no pressure, and no drip-fed modules — it’s all ready when you are.
No problem at all. You have 30 days to try it out, and if it doesn’t feel like the right fit, just send me a message and I’ll refund you in full (no questions asked!)